• Bridging The Gap: System Models Linking Consumer Behavioural Insights To Coherent Strategic Planning

    Prepared for 2014 UK System Dynamics Conference London School of Economic by Dave Exelby and Vittorio Raimondi.

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  • Nine Prescriptions for Brand Health

    Article published on Market Leader, Spring 2004, describing the learnings and principles of brand management that can be transferred to the Pharmaceutical industry to create superior value.

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  • Pushing The Boundaries of the Research Debrief

    Article presented at the Esomar Global Market Research Conference, Cannes, 2005. It describes the power of applying Dynamic Modeling to static consumer data, allowing to quantify the impact of strategic recommendations on possible Brand futures.

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  • New Approach To Loyalty Reveals Hidden Opportunities

    Article published on Market Leader, Winter 2006, describing a real case of how applying a resource and flow approach to longitudinal consumer data can reveal new insights on consumer loyalty.

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  • From A Snapshot To A Movie

    Article presented at the Esomar Global Market Research Conference, Amsterdam, 2011. It describes a case study of recent work conducted with The Coca-Cola Company.

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  • Summary: “Research Conference Report” / Global Esomar Conference

    Extract from “Research Conference Report” Magazine, Winter 2012, summarizing key take aways from work presented by Foresight Associates in collaboration with Infotools and with The Coca-Cola Company at Global Esomar Conference.

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  • Foresight Associates Global Esomar Conference Presentation

    Supporting document used for the presentation at the Global Esomar Conference.

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  • Case Study: Unilever Hair Care

    Written material used to support presentation at the Consumer Marketing MBA class in Georgetown, Washington, December 2012.

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Although our work is global, we pride ourselves of supporting local charities benefiting our communities. Here is a list of organizations that we have sponsored during the years:

  • Italian Cultural Center of the Twin Cities

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