• Prioritizing in the Digital Age: Metrics in the Third Dimension

    A version of this article was originally published on the Insights Association blog and subsequently presented at the Corporate Researcher’s Conference in Orlando, October 2018.

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  • A “Hierarchy of Truth”

    Based on an article and presentation given at ESOMAR in Berlin, September 2018.

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  • Case Study: Unilever Hair Care

    Written material used to support presentation at the Consumer Marketing MBA class in Georgetown, Washington, December 2012.

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  • Foresight Associates Global Esomar Conference Presentation

    Supporting document used for the presentation at the Global Esomar Conference.

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  • Summary: “Research Conference Report” / Global Esomar Conference

    Extract from “Research Conference Report” Magazine, Winter 2012, summarizing key take aways from work presented by Foresight Associates in collaboration with Infotools and with The Coca-Cola Company at Global Esomar Conference.

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  • From A Snapshot To A Movie

    Article presented at the Esomar Global Market Research Conference, Amsterdam, 2011. It describes a case study of recent work conducted with The Coca-Cola Company.

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  • New Approach To Loyalty Reveals Hidden Opportunities

    Article published on Market Leader, Winter 2006, describing a real case of how applying a resource and flow approach to longitudinal consumer data can reveal new insights on consumer loyalty.

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  • Pushing The Boundaries of the Research Debrief

    Article presented at the Esomar Global Market Research Conference, Cannes, 2005. It describes the power of applying Dynamic Modeling to static consumer data, allowing to quantify the impact of strategic recommendations on possible Brand futures.

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  • Nine Prescriptions for Brand Health

    Article published on Market Leader, Spring 2004, describing the learnings and principles of brand management that can be transferred to the Pharmaceutical industry to create superior value.

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  • Bridging The Gap: System Models Linking Consumer Behavioural Insights To Coherent Strategic Planning

    Prepared for 2014 UK System Dynamics Conference London School of Economic by Dave Exelby and Vittorio Raimondi.

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  • November 2018 Newsletter

    Welcome to our 4th newsletter 😊
    This month we have chosen to spotlight an older project for our case study. It is a project that tackles a very current challenge, one faced by many businesses as they try to prioritize their investments

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  • October 2018 Newsletter

    Welcome to our 3rd Newsletter! Last month we had a fun session at ESOMAR in Berlin presenting with Pavi Gupta from Johnson & Johnson: watch us as we use a football analogy to explain how we built a hierarchy of truths in the contact lens industry, and the impact on the business.

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  • September 2018 Newsletter

    We are excited to announce that we will be presenting at the ESOMAR conference in Berlin on September 26th in partnership with Johnson & Johnson Vision Care. We have shared below a brief summary of our paper, “Establishing the Hierarchy of Truth.”

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  • August 2018 Newsletter

    We are excited to introduce our very first monthly newsletter—a space where we can share with you regular updates about the ideas, innovations, and ‘foresights’ that get us excited.

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Although our work is global, we pride ourselves of supporting local charities benefiting our communities. Here is a list of organizations that we have sponsored during the years:

  • Italian Cultural Center of the Twin Cities

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